Sonora 707 Music Festival – Strange

Client
Associazione Conductus Verein
Project
Sonora 707 Music Festival, Meran
Year
May 2024

For seven years now, the Ensemble Conductus, a string orchestra of the highest calibre, has been offering its loyal Merano audience and many music lovers experimental and unconventional programmes of classical music and not only. Abundant collaborations with musicians, actors and artists characterise the concerts and appointments that take place over the course of several weeks. Over the years, themes such as the soul, resentment, indifference, horizons up to dynamic and complex topics such as African music have been addressed. Through the years, the advertising campaigns have retained their character and structure, but with distinctly different variations and nuances to highlight the different themes. In 2024, the theme chosen is STRANGE, a hymn to unpredictability and to what is different from the usual, uncommon, arousing wonder and curiosity - an invitation to create a witty, colourful and, at moments, even 'illogical' graphic design.